The Lightness of Being Broke

This is not to make light of the financial troubles that are causing so many people and the country to suffer. But crisis can be a good thing. It can bring out strengths and talents that we didn’t know we had.

It means going back to basics and making smarter choices. Being part of a skin care company I am encouraged to see this attitude grow in the country. People are now looking at ingredients carefully and deciding for themselves what they want to put in their bodies.

We at Wild Natural Beauty have always considered the safety and effectiveness of all our ingredients to be of utmost importance. The integrity of our company as a source of healthy natural and organic products is something we hold very dear. This company was created in reaction to excessive and sometimes harmful ingredients in skin care products.

Now Americans are realizing that natural and organic products are not much more expensive than mass produced, chemically based concoctions found at the grocery or department store. Without these chemicals, natural and organic products are also healthier for you and really do the things they advertise without creating harmful side effects. The mood now is to reject the “beauty at all cost” attitude; that using questionable chemicals in some products may be a snobby and excessive alternative to wholesome organic ingredients.

At one time using organic ingredients was once considered quaint, rustic and unrefined. Now its becoming the hip and sensible thing to do. Organic ingredients are available to everyone making items easier to produce by manufacturers and by yourself.

Being careful with your money can also save your health.


Lisa Radke is one of the owners of Wild Natural Beauty natural and organic beauty essentials. Please visit our website at www. wildnaturalbeauty.com.